“Think beyond advertising.”
That is one of the points that I made in last week’s post about the Future of Student Media Summit, so I was interested to read a few days later that BuzzFeed — one of the darlings of the new media world—missed its 2015 revenue…
In an era of clickbait and cutbacks at for-profit media outlets, non-profit journalism is an appealing alternative. After all, what could be more pure than journalism without the shackles of needing to turn a profit for corporate owners?
This past weekend, I spoke on a panel at Ohio University’s Future of Student Media Summit. It was a great opportunity to revisit the topics of media business models and organizational structures that absorbed most of my time as an undergraduate and continue to fascinate me today.