Two years ago, I felt like I’d gained a superpower. I’d just taken my first e-bike ride and my commute was forever changed. Suddenly I was able to dart through traffic, get to my destination faster, and spend less, all without breaking a sweat.

It was one of those moments you later realize was indicative of a broader trend, sort of like the first time I used Windows 95 (everyone getting access to computers), the iPhone (super computers in our pockets), or Uber (almost anything on demand).

Within a few weeks, I’d bought a used e-bike and became a full…

Matthew Moore

Head of Design at Lime | Ex-Uber

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