UX Generalist at ThoughtWorks. Researcher, info-vore, constant context-switcher, and D&Der.
…re everyone working towards the goal is benefitting from a collective understanding of the problem. It doesn’t matter how much research you do if the people who have acquired the most knowledge write a report and move on.
…nd systems that clearly fail to meet a real need, fail to serve business goals, or just don’t work? Plainly said, why do smart people still make things that suck?
…ypefaces and grid systems is fun, but their value may not be as apparent to engineers or marketers. Observe your peers and identify what they care about, then highlight features of your designs which speak to those points.