Blog Projects #2 and #3
Audience: Car Drivers
Purpose: To Persuade People to drive Eco-Friendly Vehicles, Specificly a Toyota Prius.
Effectiveness: Toyota created this controversial but very attention getting advertisement to persuade people to buy thier well known eco-friendly car, the Prius. This advertisement portrays a murdurous man pulling a wrapped up corpse of another man out of the trunk of his tiny Prius. I clearly see the composition in this picture through the innocence of the tiny car sitting next to a scary and threatening killer dumping a body into the lake. Not a pretty scene. Its the use of opposite emotional triggers that push the target audience to form an opinion on the ad and then hopefully recieve the Intended message Toyota is trying to put across. And even though its hard to see a possitive message at first, eventualy you will notice the little slogan in the bottom left hand corner “Well, atleast he drives a Prius”. According to an article I read about the advertisement, Toyota intended for people to recieve the humurous message as, “driving a prius will compensate for the bad stuff that you do.”….because its eco-friendly and doesent hurt the environment. Some people found this advertisement funny but most did not. Most also did not find it effective in the ways of persuading people to “go green”. I dont think the negative environmental impact of a person driving a regular 18 miles to the gallon car even compares to the act of murder. Not even enough to find this ad funny or persuasive in the least. The ad is “attention getting” though, thanks to composition, and that is the key to marketing. Maybe Toyota was just alittle too extreme in this one. Thats why I think this ad was eventualy banned from public.
“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.” — John F. Kennedy
Purpose: To inform Americans about the goals of the united states in the 60's
Effectiveness: On May 25th, 1961 president John F. Kennedy adressed the United States of America in Houstan Texas in attempt inform the country about the new era he planned to revolutionize, the “space race”. A month before this speech, Soviet Russia had launched the first man into space. This was a huge feat and impressive accomplishment for the human race as a whole but Kennedy saw it as an embarassment. The idea that the soviets were the first to space did not sit well with the president. He felt embarrased that the most powerfull and advanced capitalistic country in the world, the United States, was falling behind in the space race to the infamous communist country, The Soviet Union. He changed this temporary feat, into one of the most important goals America has ever had to face besides gaining independance from Britian on July 4th, 1776. He decided that America had to make it to the moon. This seemed like an impossible task to most Americans, but becuase Kennedy spoke with such comlex composition, influence, and confidence in his speeches he lead Americans to one of the most notable achievements and proudest moments in American history.