Working as a content strategist in a design agency, I’ve noticed some key insights, learnings and strengths that come with my content perspective. I’ve found that some of these techniques can be an oversight with other practices.
These 5 insights are tangible ways to apply content thinking to your skillset that often get missed:
The main goal of this workshop is to understand the current state process for all people involved in content production. How is your content conceive, who creates it, who reviews and approves, where and how does it get published and what happens to it afterwards.
You want to have a clear view of:
Essentially anyone involved in the lifecycle of your content from trigger or idea through to archiving and deletion. …
Let’s get it out the way, it’s in every strategy book, blog and article but you need to say no more. They’ll always be something urgent or a task you need to complete. If you want to invest in a strategic project or a strategic way of thinking you need to create the time to do so.
This can be tough and if you’re not getting the traction, then small things like keeping one day free of meetings can optimise your time and give you the space to think.