Don’t base your business on a paid app

The app stores have really distorted the average person’s view of the cost of software. Because I’m a developer, friends will often ask me about some random need they have for their business. If it’s not covered by existing software, I tell them it will have to be custom written. Their jaws hit the floor when I tell them it will cost 10s of thousands of dollars to get started.

I thought I could pay $1.99, they say. I just laugh.