Matthew RaybackinThe Dark GlassDrawing a Line in the Sand about Content RolesIf there’s one constant in the content world, it’s that job titles are a mess.Feb 16Feb 16
Matthew RaybackinAfter Hours @ Write OnFlies and OilMost days, it was obvious that #MeToo hadn’t reached the oil fields. Walking from the rig to her trailer, Locksley could shrug off the…Jan 12, 2022Jan 12, 2022
Matthew RaybackinAfter Hours @ Write OnDiamond Girl, Paper Boy“Tell me a story.”Nov 17, 2020Nov 17, 2020
Matthew RaybackinThe Dark GlassMore than words: Why writers still matter.If you think the title of this essay sounds a little desperate, then you’re not a writer. Virtually every writer I know working in…Nov 22, 2019Nov 22, 2019
Matthew RaybackinThe Dark GlassIt’s the story that matters.When I was in graduate school, getting a seemingly worthless advanced degree in creative writing, my most valuable classes were the…Nov 15, 2019Nov 15, 2019
Matthew RaybackinThe Dark GlassContent thinkers assemble!Anyone who spends more than five minutes with me knows that I’m a great lover of the Marvel Cinematic Universe. At the heart of the first…Oct 30, 2019Oct 30, 2019
Matthew RaybackinThe Dark GlassBeyond the Hero’s Journey: The power of story without all the baggage.A legend about Ernest Hemingway claims that once, while lunching with friends, he bet the table ten dollars each that he could craft an…Sep 27, 20191Sep 27, 20191
Matthew RaybackinThe Dark GlassIt’s time to stop calling them “stakeholders.”Recently, Steve Gustavson, the executive creative director of the enterprise side of the Adobe Studio (and my boss), sent around this…Sep 13, 2019Sep 13, 2019
Matthew RaybackinThe Dark GlassFive SecondsAbove them, far away, the 3 o’clock train moaned. It was a wonder they heard it, but you could always hear the train. It was relentless.Sep 6, 2019Sep 6, 2019
Matthew RaybackinBetter MarketingContent Is Everything You CommunicateA new definition of content and why it mattersAug 20, 2019Aug 20, 2019
