Matthew RaybackinThe Dark GlassDrawing a Line in the Sand about Content RolesIf there’s one constant in the content world, it’s that job titles are a mess.14 min read·Feb 16, 2024----
Matthew RaybackinAfter Hours @ Write OnFlies and OilMost days, it was obvious that #MeToo hadn’t reached the oil fields. Walking from the rig to her trailer, Locksley could shrug off the…9 min read·Jan 12, 2022----
Matthew RaybackinAfter Hours @ Write OnDiamond Girl, Paper Boy“Tell me a story.”5 min read·Nov 17, 2020----
Matthew RaybackinThe Dark GlassMore than words: Why writers still matter.If you think the title of this essay sounds a little desperate, then you’re not a writer. Virtually every writer I know working in…4 min read·Nov 22, 2019----
Matthew RaybackinThe Dark GlassIt’s the story that matters.When I was in graduate school, getting a seemingly worthless advanced degree in creative writing, my most valuable classes were the…·3 min read·Nov 15, 2019----
Matthew RaybackinThe Dark GlassContent thinkers assemble!Anyone who spends more than five minutes with me knows that I’m a great lover of the Marvel Cinematic Universe. At the heart of the first…·5 min read·Oct 30, 2019----
Matthew RaybackinThe Dark GlassBeyond the Hero’s Journey: The power of story without all the baggage.A legend about Ernest Hemingway claims that once, while lunching with friends, he bet the table ten dollars each that he could craft an…·12 min read·Sep 27, 2019--1--1
Matthew RaybackinThe Dark GlassIt’s time to stop calling them “stakeholders.”Recently, Steve Gustavson, the executive creative director of the enterprise side of the Adobe Studio (and my boss), sent around this…·5 min read·Sep 13, 2019----
Matthew RaybackinThe Dark GlassFive SecondsAbove them, far away, the 3 o’clock train moaned. It was a wonder they heard it, but you could always hear the train. It was relentless.·7 min read·Sep 6, 2019----
Matthew RaybackinBetter MarketingContent Is Everything You CommunicateA new definition of content and why it matters·6 min read·Aug 20, 2019----
