Rocket Internet — A detailed look An analysis about Rocket Internet
Christoph Gerber

Hi Christoph, great read, my other big beef with Rocket is that they move their ex-consultant guys all over the world, and whilst they are smart and motivated guys, they have zero local knowledge and aren’t really interested in understanding the local market. They really on their ‘shock and awe’ tactics and big spending to just overwhelm a market, and when it doesn’t work, just say that the locals ‘weren’t ready for our level of sophistication’

An interesting 12 months ahead for the Rocket guys

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