How to create a coworking community in 90 days?
Just 90 days after opening Coworking Bansko we already have 10 members that committed to 6 month memberships, some members that moved their residence to Bulgaria, several people looking to buy property, got an award as the youngest coworking space, had a lot of visitors and hosted several workations. The future looks bright for Coworking Bansko and I want to share quickly what we did to create our community.
Together with my co-founder Uwe, I started Coworking Bansko last year. Finding a business partner is not easy and the story how I found Uwe has been told already here by Tess from Coboat, but most important is that to share the same vision. Uwe is coming from a maritime background and has organized a lot of sailing trips before; the environment on the boat helps to shape a tight knit community quickly. I have been an active member in the global coworking scene for a few years and organized an annual workation Coworking Camp where I learned a lot.
So together we had the right background to start a coworking space together, or so we thought :-)
After some research we decided in summer 2016 to do this project in Bansko, a mountain resort in Bulgaria. (you can find out why here)
And we found our local partner Irina quickly to complete our team with some additional skills and experiences. She started working with us on Sep 1st and we decided quickly that we would need a temporary location where we could prepare the opening of Coworking Bansko. And since we had several nomadic friends, we decided to call it our “minimum viable coworking space”. So even before we had a “real” coworking space, we managed to get some early members.
Learning 1: Coworking can happen anywhere when you have 2–3 people that rather work together than alone.
Finding the right property turned out more difficult than expected and I don’t want to much time on the real estate aspect of coworking, but we decided early on that we should take advantage of the low rental costs in Bansko and host 1–2 volunteers every month in exchange for helping us with building an amazing coworking space. (apply here)
This resulted in the visit of our first nomad in residence Cynthia, who wrote an inspiring article about Bansko that was widely circulated in the digital nomad community and put Bansko on the map. It even forked a “snow nomads” group for Bansko on Facebook :-)
Learning 2: Create easy opportunities to engage with the community
Since we love coworking unconferences, where practitioners share their experiences and get new ideas by listing to trends from other coworking spaces, we decided to organize CUBB, Coworking Unconference Bansko Bulgaria, in October. We invited 25 people from around the Balkan to Bansko for a weekend and it was an amazing experience. Together with us attending events like Startcube in Macedonia this resulted in a lot of new connections.
Learning 3: Give back to the community and others will help you as well
A community is hard to establish at the beginning when you don’t have anyone there. So we invited a workation group from GoWonder, a group of women travellers, and several people from Coworking Camp. So we were able to open with a full house which created an amazing spirit from day 1 and he were able to also share this on social media to tell others about Bansko.
Learning 4: Kickstart the community with a small group
Early on we talked with the local mayor and also invited him to cut the ribbon at our opening. I am still not sure if he fully understands what we are doing, but we got a nice photo opportunity out of it which resulted in some media coverage and follow up media requests. Together with our own social media content we managed to grow our Facebook page, our group memberships and mailing list.
Learning 5: Work on your content marketing
Even though our members tell us how much they love their coworking space, we still have some way to go to break even (~25 full members) and I hope I can write another article in 90 days about how we are getting there. The winter season in Bansko is an easy sell, which is why we opened with the ski season. But I personally think that the summer is even more amazing with all the mountain adventure opportunities around us.
Final Learning: Don’t stop when you are tired, stop when you are done :-)