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This article was originally shared on the Goodpatch Blog. To see the original post, click here.

My name is Matthias, I am a designer and car enthusiast. I am also the Studio Lead of Goodpatch Berlin, where I managed to combine both topics for work — Design and Mobility. I would like to start with the term “design” and differentiate aesthetic-design and human-centered design.

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The two cars above are both under the umbrella of Waymo but follow very different approaches. First focusing on human-centered design, I want to point out the term “user experience design.“ Most of the time “user experience design“ (UX) is invisible, and we only recognize it when something doesn’t work. …


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In January 2015, our founder Naofumi Tsuchiya and managing director Boris Jitsukata decided to build a new Goodpatch Studio abroad and make the jump from Japan to Germany — more specifically — Berlin. The following May a team of three started an unexpected adventure together. Today, four years later, we look back with smiles on our faces and have some highlights to share with you…

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No, we are not in Las Vegas. But yes, we are excited about consumer electronics. We observed the web, watched press releases and paid attention to social media channels. Here are our CES 2019 remote highlights. Last year we had the focus on HMI systems. In 2019 we open up but stay in the automotive field.

#01 Audi Immersive In-Car Entertainment

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Low Rider revival with Audi's Immersive In-Car Entertainment. “Take the 48-Volt electrical system and adaptive shock absorbers and surprise us.”
May this have been the briefing for the rollercoaster in the Audi A8? Your question about the use-case? …

About

Matthias Grotzke

Designer and Studio Lead at Goodpatch Global and curious about brand interaction, user experience, storytelling, mobility and urbanity.

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