Sep 8, 2018 · 1 min read
The ability to bid on usage of rival goods/assets in a machine-to-machine marketplace introduces efficient mechanisms for placement of secondary information streams in time-line based, non-realtime data series. For example: attention span of the average listener of a song/podcast/radio feature varies. As a result there are sections with more accumulated attention and those with less attention. Advertisers can bid on placement of ads immediately at or after moments of increased attention, taking into consideration content, audience structure, perhaps even attention streams of individuals.
