there were enough taboo topics in this essay to offend 90% of my readership
I Was Wrong - The 'Greatest in the World Fallacy' and How I Made It
Charles Chu
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No taboo alarm went off here, so either I’m in the 10% or you are underestimating the openmindedness of your readers :p

Anyway I have had this feeling you describe here with almost any business/management related article I’ve read (Harvard Business Review, bah…). They look at the traits successful companies have in common, but always forget to check if all the failing companies shared those exact traits (a reference group).