Matthijs van der KrooninPrimedIOYou’re not competing with Big Tech: Big Tech is competing with you.Often ‘personalisation’ come up, it is brought forward as the goal to strive towards. As if it is the product, instead of the…Dec 6, 2019Dec 6, 2019
Matthijs van der KrooninPrimedIOA/B to multivariate testing: a tale of biasRecently one of our customers presented us with a finding that our multivariate testing framework can be prone to bias under certain…May 29, 2019May 29, 2019
Matthijs van der KrooninPrimedIODelivering Predictive Models to Make Value from Data ScienceDelivering predictive models to customer facing outlets is hard. On the one hand the system should avoid stifling the data scientists’…Apr 3, 2018Apr 3, 2018
Matthijs van der KrooninPrimedIOWhy You’re Not Getting Value from Data ScienceHere’s how to have impact by delivering your machine learning models to the businessMar 31, 20181Mar 31, 20181