Matt H. LernerCan startups “Hack” brand building?Patek Philippe has been building its brand for 181 years. Maybe your investors aren’t that patient? Good news, you can…May 3, 20201May 3, 20201
Matt H. LernerCase Study: C-19 Symptom Tracker AppFrom Zero to 2M Actives in 2 WeeksApr 14, 20201Apr 14, 20201
Matt H. LernerHow Not to Prioritise Growth ExperimentsWhy I No Longer Score Ideas by Effort vs. ImpactFeb 6, 20202Feb 6, 20202
Matt H. LernerSTARTUP MARKETING JOB DESCRIPTION?8 TRAITS FOR THE PERFECT GROWTH HIRENov 4, 20191Nov 4, 20191
Matt H. LernerI Just Started a CompanyAlong with three of my favourite marketers in London, Diego, Mo and Nopadon, I’ve started a new company called Heretix, to offer growth…Oct 9, 2018Oct 9, 2018
Matt H. LernerApple’s #1 Trade SecretNotoriously secretive, Apple out-executed everyone for decades. But how?Aug 7, 2018Aug 7, 2018
Matt H. LernerExtended Water Fast #4 — Three ImprovementsThree improvements I made for my fourth extended fast. (And seven more for next time)Oct 31, 20174Oct 31, 20174
Matt H. LernerA Tale of Two Squirrels: The Not So Simple Math on Venture Portfolio SizeBy now most VCs are familiar with Dave McClure’s large portfolio theory. In short, he believes that at seed stage, it doesn’t make sense to…Apr 28, 201719Apr 28, 201719
Matt H. LernerMy 6-Day Water FastQuick answers to common questions: Why I did it and how it went.Dec 26, 20164Dec 26, 20164
Matt H. LernerinApplaudienceTobacco: Hollywood’s Dirty SecretThe other night my five-year-old daughter said something that blew my mind. She said “Smoking is cool. I saw someone smoking in a Taylor…Dec 5, 20163Dec 5, 20163
