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Matt H. Lerner
Matt H. Lerner

992 Followers

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May 3, 2020

Can startups “Hack” brand building?

Patek Philippe has been building its brand for 181 years. Maybe your investors aren’t that patient? Good news, brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger brand.” For example: Transferwise campaigned against egregious bank transfer fees Dollar Shave…

Startup Marketing

2 min read

Startup Marketing

2 min read


Apr 14, 2020

Case Study: C-19 Symptom Tracker App

From Zero to 2M Actives in 2 Weeks — The evening of March 24, I got a group WhatsApp from Sara Gordon, VP of Marketing at Zoe, a London-based HealthTech Startup. Her team “built an app over the weekend for COVID-19 symptom logging… to aid the NHS in understanding where the disease is spreading.” …

Marketing

6 min read

Case Study: C-19 Symptom Tracker App
Case Study: C-19 Symptom Tracker App
Marketing

6 min read


Feb 6, 2020

How Not to Prioritise Growth Experiments

Why I No Longer Score Ideas by Effort vs. Impact — Product vs Growth Sprints The Startup Growth Process differs from Lean Product Process in some important ways. A big one: How you prioritise work. In Lean Product, you traditionally prioritise based on I.C.E. (Impact, Chance of success, Effort). But on the growth side, that’s actually quite a bad idea. From…

Marketing

4 min read

How Not to Prioritise Growth Experiments
How Not to Prioritise Growth Experiments
Marketing

4 min read


Nov 4, 2019

8 Traits for the Perfect Startup Growth Hire

Hiring (attracting, selecting and inspiring) amazing people is the #1 lever you can pull as a leader. Talent is the only proven true consistent source of competitive advantage. Trust me, I screwed it up many times! For years as a Marketing Director, I hired dozens of people and eventually built…

Startup

7 min read

Startup

7 min read


Oct 9, 2018

I Just Started a Company

Along with three of my favourite marketers in London, Diego, Mo and Nopadon, I’ve started a new company called Heretix, to offer growth coaching to founders and their teams in Europe. Startups usually find that 90% of their growth comes from 10% of their work. So we’ve designed a program…

Startup

3 min read

I Just Started a Company
I Just Started a Company
Startup

3 min read


Aug 7, 2018

Apple’s #1 Trade Secret

Notoriously secretive, Apple out-executed everyone for decades. But how? — Apple is 10X better than Google or Facebook. Most of us name these stalwarts of the valley interchangeably, but think again: Throughout the Steve Jobs era, Apple’s achievements were without peer. And we can learn a lot about leadership by studying how they did it. Apple is playing a much harder game than the rest of tech. Most tech giants (Salesforce, Netflix…

Apple

6 min read

Apple’s #1 Trade Secret
Apple’s #1 Trade Secret
Apple

6 min read


Oct 31, 2017

Extended Fast #4 — Three Improvements

Three improvements I made for my fourth extended fast. (And seven more for next time). — Since my previous post documenting my six-day water fast, I’ve done three more extended fasts ranging from four to six days each. Each one has been easier as my body becomes accustomed to the practice, and as I tweak the protocol. For this latest fast, I made three additional improvements: …

Health

9 min read

Extended Water Fast #4 — Three Improvements
Extended Water Fast #4 — Three Improvements
Health

9 min read


Apr 28, 2017

A Tale of Two Squirrels: The Not So Simple Math on Venture Portfolio Size

By now most VCs are familiar with Dave McClure’s large portfolio theory. In short, he believes that at seed stage, it doesn’t make sense to have a portfolio with fewer than 50–100 companies, because venture returns depend on outliers and you need a big enough portfolio to consistently capture them. …

Venture Capital

10 min read

A Tale of Two Squirrels: The Not So Simple Math on Venture Portfolio Size
A Tale of Two Squirrels: The Not So Simple Math on Venture Portfolio Size
Venture Capital

10 min read


Dec 26, 2016

My 6-Day Water Fast

Quick answers to common questions: Why I did it and how it went. Why? My main New Years Resolution for 2016 was to change my behaviour to enable me to live a longer healthier life. I did a lot of research, which I’ll briefly summarise: Realistically for most people my age…

Health

14 min read

Health

14 min read


Published in

Applaudience

·Dec 5, 2016

Tobacco: Hollywood’s Dirty Secret

The other night my five-year-old daughter said something that blew my mind. She said “Smoking is cool. I saw someone smoking in a Taylor Swift video.” She’s five years old. This was not an isolated incident. In-fact smoking is curiously prevalent in American media: 50% of American movies feature smokers…

Health

3 min read

Tobacco: Hollywood’s Dirty Secret
Tobacco: Hollywood’s Dirty Secret
Health

3 min read

Matt H. Lerner

Matt H. Lerner

992 Followers

London-based growth marketer & VC. Founder @ Startup Core Strengths. Ex-500 Startups. Ex-PayPal.

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