Matt H. Lerner – Medium

Matt H. Lerner

Can startups “Hack” brand building?

Patek Philippe has been building its brand for 181 years. Maybe your investors aren’t that patient? Good news, you can…

May 3, 2020

May 3, 2020

Case Study: C-19 Symptom Tracker App

From Zero to 2M Actives in 2 Weeks

Apr 14, 2020

Case Study: C-19 Symptom Tracker App

Apr 14, 2020

How Not to Prioritise Growth Experiments

Why I No Longer Score Ideas by Effort vs. Impact

Feb 6, 2020

How Not to Prioritise Growth Experiments

Feb 6, 2020

STARTUP MARKETING JOB DESCRIPTION?

8 TRAITS FOR THE PERFECT GROWTH HIRE

Nov 4, 2019

Nov 4, 2019

I Just Started a Company

Along with three of my favourite marketers in London, Diego, Mo and Nopadon, I’ve started a new company called Heretix, to offer growth…

Oct 9, 2018

I Just Started a Company

Oct 9, 2018

Apple’s #1 Trade Secret

Notoriously secretive, Apple out-executed everyone for decades. But how?

Aug 7, 2018

Apple’s #1 Trade Secret

Aug 7, 2018

Extended Water Fast #4 — Three Improvements

Three improvements I made for my fourth extended fast. (And seven more for next time)

Oct 31, 2017

Extended Water Fast #4 — Three Improvements

Oct 31, 2017

A Tale of Two Squirrels: The Not So Simple Math on Venture Portfolio Size

By now most VCs are familiar with Dave McClure’s large portfolio theory. In short, he believes that at seed stage, it doesn’t make sense to…

Apr 28, 2017

A Tale of Two Squirrels: The Not So Simple Math on Venture Portfolio Size

Apr 28, 2017

My 6-Day Water Fast

Quick answers to common questions: Why I did it and how it went.

Dec 26, 2016

Dec 26, 2016

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Applaudience

Tobacco: Hollywood’s Dirty Secret

The other night my five-year-old daughter said something that blew my mind. She said “Smoking is cool. I saw someone smoking in a Taylor…

Dec 5, 2016

Tobacco: Hollywood’s Dirty Secret

Dec 5, 2016

Matt H. Lerner

Matt H. Lerner

London-based growth marketer & VC. Founder @ Startup Core Strengths. Ex-500 Startups. Ex-PayPal.

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