VR Environments as a multipurpose interactive space
Building a Virtual Reality environment or a simulation is very much like building a real environment, only with different physical constraints and conditions — and a few less hurdles…
In this post I would like to highlight what added value can Virtual Reality bring to Organizations, when applied to creating mirror environments of real life places. What I like to focus on is that with a Virtual Reality environment, which is shared and connected online and that is connected with data from a real place, we can perform a number of activities and cut on costs of executing them, while creating a more user engaging, friendly environment to work in.
In other words, what happens if I make a virtual reality copy of my company, production facility, shop or even smart city?
To stick to the ground, let’s immagine some use cases, to make things simple and practical.
The 3D Virtual Shopping Mall case.
- 1 — We can model an online Virtual Reality environment based on a real shopping mall, enhancing its architectural features and turning it from a 3D designed model, to an interactive VR environment.
Once this is done, users — in form of Avatars — can also access the environment. It can be company employees, selected focus groups or the public.
Users in this environment can communicate using voice or chat and can perform actions. Automated characters can also be present. It’s a collaborative 3D real time immersive environment.
Meetings and focus groups can be performed in 3D, in new engaging environments. Large sales force presentations won’t be a problem anymore and certainly not as costly.
This first level of environment is focused on the following features:
- Display a new project online and an interactive way, with the possibility to visit the place virtually with other users in real time.
- Display products in 3D, have them animated and interactive, to try features for example — A virtual Smartphone could work just as a real phone, showcasing the same features.
- Visit and examine the space and design of interiors and exteriors.
- Visualize and test 3D product displays.
- Model and test 3D shop layouts.
- Gain media visibility by using innovative technologies to present projects and interact with them, offering users an immersive experience.
To summarize, this first level of environment can be used for internal use and for external display of projects, media launch campaigns and collaborative design and remodeling activities. Once a virtual reality space is created, creativity is the limits. Teams can engage in new forms of interactions and experiment themselves how to make their VR collaborative experience better.
- 2 — A second application of the newly created virtual environment can be training of employees. 3D Virtual Reality Training works great for situations like risk training, emergency maneuvers, fire escape training.
Within the created 3D simulation Virtual Reality environment, we can implement any type of virtual training courses, having a model of the real building to simulate any condition and repeat it over and over again. Training can be done with or without tutors, avatars interact with each other and learning content in a fun and engaging way, while knowledge stickiness increases through learning by doing.
- 3 — Finally, as we are talking about a 3D shopping mall environment, the third component that we can add using the existing Virtual Reality environment, is the ability to shop in real time, with others, in 3D stores. This more complex part can be achieved using various approaches. At Qbit Technologies we are currently developing scalable virtual reality shopping simulations, to host large amount of users and content and to be able to give a truly compelling online shopping experience.
This is just an example of how a 3D virtual reality environment can be leveraged to add value to Organizations and how it should be thought as a multi-level platform to perform different activities, with great cost reduction and increased performance.
Please see more on Virtual Reality, on our company blog:https://www.qbittech.com/index.php/qbit-virtual-reality-blog