Matti TuomineninBootcampBuilding vessels for meaning—on how logos workThis post aims to share some light on how logos and symbols work — both in theory and practice — and why I’m not so keen in criticising…Mar 1, 2022Mar 1, 2022
Matti TuomineninUX CollectiveIt’s not about your favorite color — moving from brand strategy to visual identityHow would you like your upcoming brand to be perceived? It’s challenging to picture something non-existing, however, that’s what we as…Nov 13, 20211Nov 13, 20211
Matti TuominenWalk the talk — from statements to actionable brandsThe magic word “purpose” has become an essential part of the branding discourse in recent years. Also known as the big idea, the why, the…Nov 11, 2021Nov 11, 2021