ave you ever wondered why Netflix has such a great streaming experience? Do you want to learn how they completed their homepage plus other UI layout redesigns through A/B testing?
How Netflix does A/B Testing
Jessie Chen
2.2K34

I find Netflix’s Apple TV experience to be absolutely terrible. My list sometimes shows up, sometimes doesn’t. Browsing my list requires a whole lot of scrolling to find anything.

And the recommendations? Usually terrible. Why doesn’t the front page just list the top rated recommendations? It’s bizarre.