The 5 facets of digital ops

Looking across, and above

Visualising the Digital Ops model

A model for visualising digital ops

The digital boundary

  • Why are we only measuring the cost of sale for digital marketing, and not offline?
  • Couldn’t we apply the digital design library to non-digital marketing?
  • How can we integrate digital insights into our wider voice of the customer research?

What next?

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I design change. Dad of two, brother to no man.

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Matt Lindop

Matt Lindop

I design change. Dad of two, brother to no man.

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