There really is one weird trick to lose size: focus on your customers.
The only solution is senior leadership declaring, “We are going to slim down our app.” Unfortunately, tech CEOs don’t use iPhones with 8 gigs of storage, and they don’t live in areas with shoddy speeds.
We didn’t set out to avoid analytics and A/B tests because of the code bloat. It’s just our philosophy around products. Knowing too much data warps your mind. You find yourself optimizing for a local maximum, instead of making big bets that really move the needle.