Matt McFaddenHigher Ed’s Generational Identity CrisisWe’re in the midst of a generational transition in higher ed and many schools look like they’re still talking to Millennials. Which made us…Aug 11, 2018Aug 11, 2018
Matt McFaddenIngeniusA neuron fires and character falls Unveiling a mind taxed and walled Truth is being sucked out to sea Only to be drilled by you and me And…Jan 7, 2018Jan 7, 2018
Matt McFaddeninPomp + CircumstanceContent Strategy in the Age of PersonalizationWe are marketing to a generation of students who are accustomed to paying for only what they use or don’t pay for anything at all. They’ve…Nov 2, 2017Nov 2, 2017
Matt McFaddenHalf MastThey headed down 95 and 64 and the like With the rage of starting fires, beatings, strikesOct 13, 2017Oct 13, 2017
Matt McFaddeninPomp + CircumstanceMake Your Content DivisibleThere’s no shortage of stories, videos, marketing collateral, events, or press releases coming out of your institution. It makes for an…Sep 17, 2017Sep 17, 2017
Matt McFaddeninPomp + CircumstanceJob Wanted: Brand Experience OfficerOh, this is exactly what you wanted. A new person in the office with a made-up title like Brand Experience Officer to boot. But there’s…Jun 27, 2017Jun 27, 2017
Matt McFaddeninPomp + CircumstanceThe Offer vs. The ProductI stumbled across The Offer from Bowdoin College the other day. It was written by William DeWitt Hyde in 1906 when he was President at…Jun 4, 2017Jun 4, 2017
Matt McFaddeninPomp + CircumstanceIs This The New House of Brands in Higher Ed?You’ve probably heard, but Purdue University’s board ok’d a decision to buy Kaplan University, the online education giant. At first pass…May 16, 2017May 16, 2017
