That ‘hard bit’ between starting and IPO
The startup race is long and grueling.
It will take longer than you thought.
It will be harder.
It will test and tax your relationships.
Hi Dave, I think this is the crux of the issue for most startups. Maybe that’s why Peter Theil in his book Zero to One advises new businesses to dominate a niche e.g. PayPal started with EBay sellers.
We spent some time recently creating personas so we can target our marketing and messaging better.
This is really helpful. I wonder if the journey to MVP is actually a series of RATs?
I say this because our latest MVP at Debtor Daddy (called RADAR) developed over 4 months with numerous small iterations and tests to learn what it needed to look like in order to generate referrals for our core product.