Matt McGowanHow to build a robust marketing automation programMarketing automation can mean many things.Feb 26, 2019Feb 26, 2019
Matt McGowanHow email could help brands to make Pokémon GOPokémon GO is crazy fun, dangerously addictive and just plain dangerous when it leads distracted people into trouble.Feb 26, 2019Feb 26, 2019
Matt McGowanBigger investment in CRM leads to better emailDigital ad growth is slowing, while investment in customer relationship management (CRM) is growing.Feb 26, 2019Feb 26, 2019
Matt McGowanTeens and email: getting in the inboxEveryone “knows” that teens are all about the chat, right?Feb 26, 2019Feb 26, 2019
Matt McGowanWho needs a CMS anyway?Just last month, Salesforce acquired productivity tool Quip in a bid to compete against the likes of Microsoft Office, according to a…Feb 26, 2019Feb 26, 2019
Matt McGowanWhy first-party data on Facebook should matter even moreFacebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends…Feb 26, 2019Feb 26, 2019
Matt McGowanFacebook’s news feed changes mean relevancy is key for publishersThe publishing industry has long been in a state of flux, most recently with the transition from print to digital.Feb 26, 2019Feb 26, 2019
Matt McGowanReflecting back and looking forwardLooking back on the trends of 2017, one thing is clear to me: the major themes carry forward and continue to be relevant for 2018. But…Feb 26, 2019Feb 26, 2019
Matt McGowanWhy Trust Is the Key to Customer LoyaltyIt’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention.Feb 26, 2019Feb 26, 2019
Matt McGowanAmazon audience match will make you a stronger marketerLeverage your customer data beyond loyalty into acquisition marketingFeb 26, 2019Feb 26, 2019
