6 Best Practices for Acing Amazon FBA Selling
The last time Amazon released figures about Fulfillment By Amazon’s (FBA) growth, it was way back in 2014 when FBA had grown by a whopping 65%. Since then, Amazon has had a 20% year-on-year growth, according to Statista and raked in $107 billion in revenues last year.
As an Amazon seller, you can’t deny the huge potential the business has — which is why more and more people are going for FBA to expand their operations.
If you’re one of these new FBA enthusiasts who still needs to learn the ropes of the business, here are some best practices to help you get started.
1. Taxes Matter Even More with FBA
You might not have paid much attention to taxes when only employing Amazon’s Marketplace services but once Amazon’s directly involved with your business, taxes are an imperative part of your world.
Since many sellers aren’t properly collecting taxes, hiring a lawyer for your FBA business is your best bet for getting the legal aspect of your business sorted out. This holds doubly true for people who import their supplies.
2. Amazon FBA Seller Tools are Imperative
While many sellers on the marketplace use a software for research and data analysis, software use becomes even more imperative with FBA.
Experts at AMZInsight say that, “Most users who go for FBA usually expand their operations. When they take such a big step, they usually need a support system to handle the sudden influx of data. For this handling, there’s AMZInsight.”
3. Offering Multiple Shipping Options is Always Better
When you sign up for FBA, you’re automatically eligible for a plethora of different selling options provided by Amazon. Offer as many as possible as customers like to get their hands on their products ASAP.
· Free 2-day shipping with Prime.
· Release date delivery on products that qualify as such.
· Same day delivery option available for some products in specific cities.
· Standard shipping that takes 4–5 days.
· 2-hour delivery in specific zip codes and for customers with Prime Now
· Free No-Rush Shipping
· One Day Shipping
· Saturday Shipping for as low as $7.99
4. Get Proper Labelling Supplies
We advise you not to commingle your Amazon inventory to avoid confusion. If you choose to individually send your inventory, then you’re going to need proper printing supplies to individually mark your inventory in a way that adheres to Amazon’s guidelines.
· A laser or thermal printer
· Printing pages
· Sharpie to cross out manufacturer’s barcode
· Labels with dimensions between 1″ x 2″ and 2″ x 3″.
· A barcode and ASIN for your product.
5. Optimizing is Still Necessary
While it’s true that Going FBA will increase your chances to win the buy box, it’s also probably true that a number of other sellers in your niche will have FBA, too.
Therefore, product listing optimization is still necessary. Use a reliable Amazon keyword tool to:
· Add relevant keywords to your product’s title, details and description
· Market your product offsite
· Look for new keywords when the old ones get stale.
6. Discovering Growth Opportunities
Selling through FBA will open you up to a number of new customers, because FBA ships worldwide. Here’s how you can look to expand your business:
· New Marketplaces: There are local Amazon websites in USA, UK, Australia, India, Japan, China, Canada and a few Euro countries.
· Other Countries: FBA also provides shipping services to countries where they don’t necessarily have a local website.
· New Products: By subscribing to research tools for Amazon, like AMZInsight, you can discover which products to sell in localized marketplaces, because what sells in Amazon US will not necessarily sell in Amazon China.
