Anatomy of a (Good) Investor Update

Now that I’m an investor, I am on the receiving end of a lot of investor update emails from startups. Some are clear, consistent and excellent. Some are confusing, some are sporadic, many are bad.

As an investor, the quality of a startup’s communications post-investment is a big part of how you judge the quality of management and their execution. It makes sense, right?

But the thing is… as a startup founder, no one tells you how to communicate effectively to investors. The investor perspective is not obvious. And it’s a different skill than operating a business.

I’m still learning, but here’s the advice I find myself giving over and over again to my portfolio CEOs:

Investor updates should be quick & easy for you to write, and easy for investors to read, understand and share. Here’s what I like too see…

Asks
 — 1–3 bullets

Key Metrics
 — 1–4 bullets, including Monthly Revenue & MoM Growth

Management Discussion & Strategic Musings
 — 1–3 paragraphs
 — Be very candid here

Highlights
 — 1–3 bullets

Lowlights
 — 1–3 bullets

News
 — 1–3 bullets

Company Elevator Pitch & Strategy
 — this helps investors remember wtf it is you actually do, which is shockingly easy to forget when you’ve got a big portfolio. It also makes updates easy to forward to prospective investors, which — generally speaking — you want. This content does not need to change month-to-month

That’s it!

Do you have a great investor update example or format to share? Link to it in the comments.


Originally published at Matt Mireles.