What If Developing Technology Isn't Enough?
You have a responsibility to direct it
As far as technology has taken us, and continues to carry us it’s become too much of a spectator sport. This doesn’t mean everyone needs to become a developer or start designing devices.
But what if we all have a responsibility to guide what technology becomes — and the role it plays in our lives?
This is why What If…? has resisted the urge to develop digitally instead physically. From the looks of it, there won't be a shortage of new tech anytime soon. But the role technology plays in our lives: what it means and how it’s used is a wide open space.
This space isn't just open; it’s critical.
Unfortunately, it’s a story we're only consuming instead of writing.
What happens when we wake up in a world where the slow creep of this technology is also a world in which only those who can be stronger, healthier, and immortal are those who can afford it?
What if technology becomes the new medicine?
At what point does access to technology become a human right? What if we remain silent now, allowing only those who can afford this technology decide?
Yes, we're a culture of consumers; this doesn't mean we have to be voiceless consumers. A consumer without a voice is a target to be consumed.
What if the cycle of voiceless consumerism can stop here? What If…? doesn’t just initiate these conversations, it empowers groups to design actions to take. What if the stories of the future are written by the many rather than the few?
We’ll never find out without you.
Rather than committing the future of our world to those with a singular vision of getting as much out of us in the most efficient ways possible, what if we can form communities that are one step ahead of what we consume.
What if we can pre-purpose our products, not just pre-order them?