Marketers often understand the importance of testing, but they lack the organizational clout to convince engineering and product teams to run more tests. As a result, they eventually give up on high leverage opportunities and gravitate to their safe zones of media, ad and landing page testing
Growth is Simple
Sean Ellis
4807

Kirsty Tither – get CEO on board with your ideas to drive progress and growth through other departments 👍 power from the top 😋

Like what you read? Give Matt Nicholson a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.