That’s because a deadline has to be met but a timeframe is negotiable.
How To Write Game Changing Goals In Six Easy Steps
Tim Denning

This is the one I struggle with…self-set deadlines can slip, the challenge is treating the deadline as a fixed thing, when I know really it can move if nothing tangible relies on it happening. Perhaps I need to physicalise each one – have an event to mark it somehow to give it some immovability…a launch party or gathering to present it, so I work with that in mind.

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