Having and telling a compelling story is the most important thing you do as a leader. Be it sharing your vision, motivating a team, getting resources, whatever — this is everything. It’s not enough to share a list of good ideas. You need to make people understand and feel what you’re telling them.
Telling a good story is everything
Jason Toff

You emphasize the telling part of this, but I want to say, the having of the compelling story is so critical, too (and harder to come by). Having known a charismatic founder who was an incredibly passionate and eloquent story teller but whose narrative about their company could change from month to month (or even week to week), I can vouch that telling a good story is not at all enough on its own in the long run, and telling the wrong story too well may yield short-term value but will ultimately cost you your credibility.

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