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Everything you need to know.

Becoming famous on the internet has historically been like getting struck by lightning. As someone without an existing large following, and no money or connections, you can’t mastermind fame, you can’t force it. Going viral just happens. Sometimes. Maybe.

It’s a right time right place kind of thing.

TikTok, the machine learning social video platform from China, is changing that completely. TikTok has found a way to give you an infinite number of chances at getting hit by viral lightning, and it’s like nothing you’ve ever seen before.

While writing this article, I spent a month on TikTok. I created an anonymous account, I told nobody in my social circle, and I started creating content. In the last 28 days, my TikTok videos were viewed by over 2,300,000 people and received over 280,000 likes. I achieved this growth mostly by posting videos of post-it notes, bananas, and playing cards. …

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The internet is a magical place.

Right at this moment, anyone in the world can create a global brand and sell a product. You don’t need to know how to code a website, or even how to make a product. Fidget spinners are popular and you want to sell fidget spinners in your online store with your own branding? No problem, you can set it up in minutes.

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This is completely changing the next generation of entrepreneurs.

Let me explain.

But Matt, where are the six hilarious meme videos you mentioned?”, I know, I know, I’m getting to that, stick with me here!

When the internet first came out, it enabled us to talk to everyone, it evolved and we started to form connections with our friends, which inevitably lead to some of us making a lot of connections and becoming internet famous, and then not too long ago we built platforms that enabled anyone to become super globally famous. …


Matt Schlicht

CEO of Octane AI, Founder of Chatbots Magazine, YC Alum, Forbes 30 Under 30, product at Ustream for 4 years (sold for $130mil), did digital for Lil Wayne.

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