In our own era, Jo Rowling became J.K. (the “K” stands for “Kathleen,” her grandmother’s name) simply because her publisher “thought that a woman’s name would not appeal to the target audience of young boys” they had in mind for the Harry Potter franchise.
In a World Where Women Read More Than Men, It Pays to Write From Their Perspective
Miles Klee

Wow, today I learned. Cracker insight and post.