Matt Sheehan – Medium

Matt Sheehan

Matt Sheehan
in
Science of Story Building

There are a lot of conversations on media trust - here's why this one is a bit different

We're diving deep into what social science scholarship tells us about the reasons behind trust-eroding behavior so we can adapt.

Jul 2, 2018

There are a lot of conversations on media trust - here's why this one is a bit different

Jul 2, 2018

Matt Sheehan
in
Science of Story Building

Beware the 'single story' - how we can frame master and counter narratives in stories

Narratives clearly have the power to persuade and impact the attitudes, beliefs, and actions of audiences. How we use them is important.

May 10, 2018

Beware the 'single story' - how we can frame master and counter narratives in stories

May 10, 2018

Matt Sheehan
in
Science of Story Building

True stories also have to feel 'true' - verisimilitude in story

If the audience of the story is one of the most important characters, how do our own 'truths' fit in?

May 10, 2018

True stories also have to feel 'true' - verisimilitude in story

May 10, 2018

Matt Sheehan
in
Science of Story Building

When you want better stories, look how you structure them

First make sure your 'story' is a story, then play with preexisting schemas so your audience has less work to do entering the story's…

May 10, 2018

When you want better stories, look how you structure them

May 10, 2018

Matt Sheehan
in
Science of Story Building

Why we need to understand how to build better stories-an introduction

How we can use what research teaches us about how brains work to tell stories that are more compelling, memorable and inspiring?

May 10, 2018

Why we need to understand how to build better stories-an introduction

May 10, 2018

Matt Sheehan
in
Science of Story Building

Our First Exploration: A Summit on What Science Tells Us About Storytelling

We wanted to know why some stories break through and resonate and others don’t. So we gathered a bunch of scholars to look at the science.

Mar 26, 2018

Our First Exploration: A Summit on What Science Tells Us About Storytelling

Mar 26, 2018

Matt Sheehan
in
Innovation News

‘Big things from small ideas’: Reflections on creativity from UF J-school students

As the spring 2017 semester here at UF J-School comes to a close, I was inspired by the self-reflection of students in my Innovative…

Apr 28, 2017

Apr 28, 2017

Matt Sheehan
in
Innovation News

Did Apple Just Kill Local News?

Why We Should be Ready to Play with Goliath and Why They Need to Listen to David

Jun 9, 2015

Did Apple Just Kill Local News?

Jun 9, 2015

Matt Sheehan
in
Innovation News

‘Breaking’ News

Why we’re evaluating many of the things we’ve spent the last 18 months building in our newsroom.

May 7, 2015

‘Breaking’ News

May 7, 2015

Matt Sheehan
in
Innovation News

What is Project Allotrope?

Here’s the projects we’re examining as we rethink our strategy at the University of Florida’s Innovation News Center.

Apr 28, 2015

What is Project Allotrope?

Apr 28, 2015

Matt Sheehan

Matt Sheehan

Managing director @RealGoodCenter & senior lecturer @UFJSchool. Stints @washingtonpost @merrillcollege, COO at a DC media startup + evolving #pubmedia news.

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