Matt Sheehan – Medium

Matt Sheehan
in
Science of Story Building

There are a lot of conversations on media trust - here's why this one is a bit different

We're diving deep into what social science scholarship tells us about the reasons behind trust-eroding behavior so we can adapt.

5 min readJul 2, 2018

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There are a lot of conversations on media trust - here's why this one is a bit different

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Matt Sheehan
in
Science of Story Building

Beware the 'single story' - how we can frame master and counter narratives in stories

Narratives clearly have the power to persuade and impact the attitudes, beliefs, and actions of audiences. How we use them is important.

7 min readMay 10, 2018

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Beware the 'single story' - how we can frame master and counter narratives in stories

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Matt Sheehan
in
Science of Story Building

True stories also have to feel 'true' - verisimilitude in story

If the audience of the story is one of the most important characters, how do our own 'truths' fit in?

4 min readMay 10, 2018

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True stories also have to feel 'true' - verisimilitude in story

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Matt Sheehan
in
Science of Story Building

When you want better stories, look how you structure them

First make sure your 'story' is a story, then play with preexisting schemas so your audience has less work to do entering the story's…

5 min readMay 10, 2018

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When you want better stories, look how you structure them

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Matt Sheehan
in
Science of Story Building

Why we need to understand how to build better stories-an introduction

How we can use what research teaches us about how brains work to tell stories that are more compelling, memorable and inspiring?

6 min readMay 10, 2018

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Why we need to understand how to build better stories-an introduction

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Matt Sheehan
in
Science of Story Building

Our First Exploration: A Summit on What Science Tells Us About Storytelling

We wanted to know why some stories break through and resonate and others don’t. So we gathered a bunch of scholars to look at the science.

3 min readMar 26, 2018

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Our First Exploration: A Summit on What Science Tells Us About Storytelling

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Matt Sheehan
in
Innovation News

‘Big things from small ideas’: Reflections on creativity from UF J-school students

As the spring 2017 semester here at UF J-School comes to a close, I was inspired by the self-reflection of students in my Innovative…

6 min readApr 28, 2017

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Matt Sheehan
in
Innovation News

Did Apple Just Kill Local News?

Why We Should be Ready to Play with Goliath and Why They Need to Listen to David

5 min readJun 9, 2015

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Did Apple Just Kill Local News?

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Matt Sheehan
in
Innovation News

‘Breaking’ News

Why we’re evaluating many of the things we’ve spent the last 18 months building in our newsroom.

10 min readMay 7, 2015

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‘Breaking’ News

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Matt Sheehan
in
Innovation News

What is Project Allotrope?

Here’s the projects we’re examining as we rethink our strategy at the University of Florida’s Innovation News Center.

5 min readApr 28, 2015

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What is Project Allotrope?

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Matt Sheehan

Matt Sheehan

Managing director @RealGoodCenter & senior lecturer @UFJSchool. Stints @washingtonpost @merrillcollege, COO at a DC media startup + evolving #pubmedia news.

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