Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post or email and lets you see how strong it is.

You can have top-class blog posts and amazing offers on your site, but if nobody clicks through to see them, they can’t make an impact. More clicks lead to more conversions.

The growth of link shortening

Sharing long and complex links online can prove to be a hassle, and for…


There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep.

Even though the Internet itself has led to a whole new form of shopping, it’s retailers and businesses themselves who have taken marketing to the next level of success. And as surprising as it may be, effective marketing these days is not based on a demand for ads. Instead, consumers want content.

More importantly, they want valuable content that outlines…


A content marketing strategy needs to involve different content types to stay fresh and creative. That’s how social media becomes a useful channel to test new ideas.

Twitter Moments are one of these great ways to add an additional creative element to your content marketing strategy without spending much time or resources in them.

You’ve probably seen Twitter Moments. They are the stories of collected tweets with a ⚡ sign along with them.

They can be used in numerous ways and it makes it easy for you to keep track of what’s going on.

They make a quick and easy…


Editor’s Note: The following blog is part three of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field.

First you learned how to create a killer bio and resume. Then you learned how to position yourself as an expert. Now it’s time to learn how to ask for — and receive! — the money you deserve.

So what’s the ideal price point for a freelance writer? This is a question that many writers struggle to answer, because it depends on several factors.

There are three things to consider when pricing your services:


“Freelance writer” has been interchangeably used for a laundry-list of respective writing professions. Are you a blogger? Some are. Are you a copywriter? Do you moonlight as a script editor?

The term has come to mean “street journalist” in the trades industry for me. We, as freelance writers, are all journalists. This is because whatever we cover, we cover the flare of events. We have deadlines. Mostly because content expires the moment it goes up, and not because those who hire us are impatient.

Because our time is so pressed we all have various routines. …


With summer days rapidly (and sadly) dwindling away, it’s time to look ahead to fall, and mark your calendars for the upcoming content marketing events!

Content Marketing World

  • When: September 4th-7th, 2018
  • Where: Cleveland, Ohio
  • Why Attend: Content Marketing World is the content marketing and public relations event that provides help to any and all content marketers to amp up their current strategies.
  • Learn More: https://www.contentmarketingworld.com

Inbound 2018

  • When: September 4th-7th, 2018
  • Where: Boston, MA
  • Why Attend: Want to hear outstanding motivational speakers, who can both educate you and ignite the spark of growth and development in your company’s marketing and selling? …

Using bots to help convert more clients is a daunting prospect for some marketers, because the idea of working with bots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook messenger, Drift and similar applications. Marketers are using Facebook Messenger more often, but the average user isn’t bombarded with sales messages the way they are through email, leading them to be less resistant to opening messages. …


The implementation of the EU’s General Data Protection Regulation (GDPR) rocked the world of marketing, as time-honored tactics like using gated content to collect email addresses for marketing purposes became illegal (and started carrying significant penalties). Now, an email address collected for one purpose — like downloading a white paper — can no longer be used for any other purpose without the consumer’s direct consent. That applies to other types of personal data, too. Whether it’s browser tracking data or a customer’s previous purchases, businesses have to get permission before using it for marketing messages.

Considering that marketers have become…


One of the most frustrating thing for any SEO is spending hours trying to fix an issue with a site, only to see the exact same error pop up in your crawl reports weeks or even months later. Seeing the same issue reoccur is often a sign that something in the coding or website setup is wrong, but in other cases, it’s a conflict between the way your site is setup and the way the crawler sees it. The good news is, even if you aren’t a developer, you can figure out a permanent fix for these problems.

Why It’s Important to Stop Crawl Errors

Technical SEO…


A guest blog by Maryann Thomas, Content Writer at CloudTask

Did you know that by 2020, almost 85% of consumer interactions with companies could be without humans!

Let that sink in for a bit.

It might sound insane, but given that there are over 4 billion internet users as of July 2018, it’s not that surprising. The way people communicate today has changed.

It’s the era of instant messaging apps and voice-controlled technologies. People want instantaneous, real-time communication. And they have come to expect the same from brands as well.

From booking flight tickets to ordering pizza to setting up…

Matt Solar

Love digital marketing (nDash.com) + the great outdoors (ConcordLand.org).

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