There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep. Even though the Internet itself has led to a whole…

A content marketing strategy needs to involve different content types to stay fresh and creative. That’s how social media becomes a useful channel to test new ideas. Twitter Moments are one of these great ways to add an additional creative element to your content marketing strategy without spending much time…

Editor’s Note: The following blog is part three of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field. First you learned how to create a killer bio and resume. Then you learned how to position yourself as an expert. Now it’s time…

“Freelance writer” has been interchangeably used for a laundry-list of respective writing professions. Are you a blogger? Some are. Are you a copywriter? Do you moonlight as a script editor? The term has come to mean “street journalist” in the trades industry for me. We, as freelance writers, are all…

With summer days rapidly (and sadly) dwindling away, it’s time to look ahead to fall, and mark your calendars for the upcoming content marketing events! Content Marketing World When: September 4th-7th, 2018 Where: Cleveland, Ohio Why Attend: Content Marketing World is the content marketing and public relations event that provides help to any…

Using bots to help convert more clients is a daunting prospect for some marketers, because the idea of working with bots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook messenger, Drift and similar applications. Marketers are…

The implementation of the EU’s General Data Protection Regulation (GDPR) rocked the world of marketing, as time-honored tactics like using gated content to collect email addresses for marketing purposes became illegal (and started carrying significant penalties). Now, an email address collected for one purpose — like downloading a white paper…

One of the most frustrating thing for any SEO is spending hours trying to fix an issue with a site, only to see the exact same error pop up in your crawl reports weeks or even months later. Seeing the same issue reoccur is often a sign that something in…

A guest blog by Maryann Thomas, Content Writer at CloudTask Did you know that by 2020, almost 85% of consumer interactions with companies could be without humans! Let that sink in for a bit. It might sound insane, but given that there are over 4 billion internet users as of…