Interesting topic. Usage was always a proxy for value consumption. In an anti-active usage application, value is not produced by the user interaction but the application would still generate an outcome that can be measured (similar to an active usage app.) For example, if Zendesk looks at the number of cases touched and completed as usage (value consumption,) the success of a chatbot (anti-active) could be measured the same way.

For anti-active usage applications it will be critical for application creators to create interactions that reinforce the value perception in other ways. Non-creative examples would be email reports, Slack messages, etc.. This is a huge opportunity for UX creativity.