Details are important when branding a product, and that is no less true when the product is yourself. I was looking for a blogging platform that would give me the standard essentials, while being easy to use.

Medium is not only that, it is elegant and simple without being simplistic. This is what I strive for in my personal brand.

Not just another blogging site, Medium seems to be a great meeting place of ideas; a social collection of writing. Authors can write whatever they like and be hosted on any number of collections. This addresses a problem I’ve had with the average blogging platform, where one’s writing can seem disjointed or too myopic when under one blog umbrella.