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Traditional logic says that all startups are high risk, and small software businesses are startups; therefore, small software businesses are high risk. From this conclusion flows the culture and system of fundraising that surrounds us, i.e. the water we’re in.

But what if we could show that many small software businesses — particularly SaaS, are not startups, but are in fact de-risked — albeit small, businesses?

We could lower the risk premium of lending to these businesses.

What good is a de-risked used-to-be-called-a-startup business with a lower risk premium? …


Matt Wensing

Founder, Summit. Believer in sustainable software businesses.

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