Matthew Traub

How can we expect to correctly speak to or about people of color if they aren’t present in the room? More and more in the public relations industry we are hearing from clients that diversity is a key …

In my experience as an immigrant, you walk a thin line between embracing the culture you’re immersed in day in and day out and holding on to the traditions that tie you to your roots. I was old enough to have vivid memories of my life in Colombia; I missed our family’s Christmas nove…

…rd marketing tactics. But news drives internal conversation, especially industry press. The result: time and time again we find the best paid content creative is simply a good article that is smartly amplified on social media. Of course, many digital strategy firms run the other direction at the thought of pitching a reporte…