The top piece of advice I give to consumer marketers in this everlasting “barbell economy” is to AVOID THE MIDDLE at all costs. Focus on the value side and focus on utility and supply chain efficiencies providing the best product at the lowest possible price. — Walmart, Vizio, Dollar Store, Southwest Airlines Focus on the Luxury market: with storytelling, product innovation and premium time-saving services. — Apple, Net a Porter, Aman Hotels, Prada, Jet Smarter