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We’ve all experienced periods in our work life where it feels like juggling between different tasks becomes too much. Work projects keep piling up and it feels like while you’re completing one of them, a dozen of others get magically added to your to-do list.

Unfortunately, there’s no quick and easy way out of this state. Still, there are certain strategies that can help you move through your to-do list more gracefully, if not faster.

Here’s where the concept of work in progress (WiP) comes in handy.

Work in progress is all the work that you’ve started, but not finished…

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In one of my previous posts, I’ve mentioned the importance of getting better at managing your energy. In today’s post, I’d like to explore one of the tools that could support you throughout the process.

What is the Eisenhower Matrix?

The Eisenhower Matrix is a tool for prioritizing tasks. The name comes from the 34th President of the United States, Dwight Eisenhower. One of the quotes attributed to him explains the core of the Principle:

“What is important is seldom urgent and what is urgent is seldom important.”

This rule plus Eisenhower’s approach to making difficult decisions, were the motivation behind creating a simple matrix…

If you’ll type ‘burnout’ into your browser, you’ll get thousands and thousands of articles telling you how to recognize it’s what you’re actually experiencing and how to deal with it. Not sure if you can relate but I’ve found that I just simply couldn’t apply any of them to my daily life.

As I was reading the articles, there were a few things going through my mind:

  • Are there any common patterns in these burnout stories?
  • Is there any way I could view these as applicable?

I was determined to find out. A few of the articles also mentioned research…

We all have moments where we feel low energy and like we can’t seem to be able to get back on track. These often come when they just ‘shouldn’t’ happen and when we need to stay on top of things.

In this week’s article, I’m listing advice on how to identify your energizers and drainers, and why becoming better at managing your energy is exactly like working out at the gym.

1. Become self-aware

Yes, I know it sounds difficult to do. There will be times when you won’t be able to recognize that what you’re experiencing is actually not ‘being lazy’ but…

Lack of trust is the main reason teams fail. There, I said it.

I’ve actually experienced it first hand a few years ago when I was still working at an ad agency. My marketing team was lead by a manager — let’s call him Rob — who just couldn’t let go of his tasks.

Everything, literally EVERYTHING had to be discussed with Rob: from an initial offer for a new client, website changes to copy and payments. He stayed in the office way longer than I did (and I was a workaholic back then). …

Photo by Annie Spratt on Unsplash

Do you know the feeling when you start working with a new group of people? You dive in with huge expectations, and all things seem to be falling into place.

Then one miscommunication happens, and then another one. You slowly begin to realize that what your team should be focusing on is fostering the team collaboration, instead of just waiting for it to magically appear and taking it for granted.

In today’s post, I’ll go through the steps your team should take to make sure you all collaborate effectively.

Let’s go straight in.

What’s essential for effective team collaboration?

1. Team alignment

What’s absolutely crucial for effective collaboration within…

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2019 has officially arrived! As I’m continually looking for ways to improve my marketing skills and create valuable messages, one of the things I would like to work on this year is customer segmentation. I want to use it to further personalize communications in the projects I’m working on.

So, in today’s post, I’d like to check what customer segmentation is, how to use it to improve your traditional marketing personas, and how you could start implementing it in your campaigns.

Want to join me on this journey?

Let’s dive in.

Are you a marketing solopreneur or an e-commerce expert…

Photo by Olav Ahrens Røtne on Unsplash

More than 90% of startups fail. That’s a fact.

It may feel like you have it all figured out with your SaaS product-market fit. You have your team that is ready to tackle any issue, and your value proposition is on point. It still doesn’t mean that you’ll be able to make in the startup world.

Is there anything you can do about it? This is where product marketing may help you out.

In today’s post, I’ll write more about what this type of marketing really is and how it can help you make better product decisions. …

I’m sure you’ve received at least one cold email in your life. In fact, I’m almost 100% sure that you’ve received thousands of them.

What did you do with most of them? I bet you’ve either deleted them straight away or left them without responding. And I can assure you that you’re not alone.

According to the study published by The Radicati Group, office workers receive on average 120 emails a day and send out about 40. That’s a lot of emails to go through and at least some of them are cold emails that simply go unresponded.

Is there anything you can do about it?

The simple…

Using product analytics tools the right way can be make-or-break for your SaaS product, but it not as easy as it sounds. If you’re not asking the laser-focused questions that will help you find your way through data, you may be simply wasting your time.

The real value of using analytics is how empowering these tools can be. They help you and your team answer almost any product-related questions. Paired with thoughtful in-person user testing sessions, they can serve as a powerful growth engine for your SaaS.

How to choose the best product analytics tool?

I’ve written about it in more detail in my latest post about Google…

Matylda Chmielewska

Growth & community at Learning new things is my jam.

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