

Consultant | Researcher | Trainer in #strategy, #Innovation, #Intangibles and #agile management. PhD at @CoppeUFRJ & @UnivParisSaclay
In sum, what we’re talking about when we’re talking about design research is really doing evidence-based design. Creation, criticism, and inquiry are all integral parts of the design process. Separating them leads to optimizing for the wrong things out of ignorance, ego, or fear.