GRASP: Five Steps to Present a Compelling Argument

I have spent a number of years working in marketing, strategic planning, and branding and I’ve observed just how critical it is to be able to present one’s point of view and get people to “buy in.”

Sometimes we can schedule a formal presentation with charts and facts and handouts, etc. to make our point and that works great when you can get it. However, a great deal of our selling and pitching to get “buy in” takes place outside of the conference room and in the hallways and near the water cooler. In those situations you have to take advantage of the moment.

To help make the most of opportunities, whether they are ad hoc or planned, here is an easy-to-remember acronym to help us organize the key elements we need to cover to convince another that our idea is worth their consideration. The word is GRASP and here is how it works:

G — Get Their Attention.

R — Review the Facts or Circumstances.

A — Anticipate the Objections.

S — Set-up Your Solution.

P — Present the Solution.

Mavenlink is a transformative software platform for the modern services organization. Learn more at www.mavenlink.com.

Mavenlink is a transformative software platform for the modern services organization. Learn more at www.mavenlink.com.