Technical support is one of those thankless fundamental business functions that chug along at their own pace and are only noticed when they break. Consumers do not dwell on it as long as their broken widget gets fixed, and companies appear to have accepted an ongoing tax of maintaining whole…

Expectations for customer service continue to rise across the globe. Microsoft’s 2018 State of Global Customer Service Report reveals that 95 % of respondents say customer service is important in their choice of and loyalty to a brand. 59 % have higher expectations now then they had a year ago. …