Making a Video fora Real Estate? Here Are the Things You Should Follow
There is no denying to the fact that a video is capable of telling a story comprehensively. In fact, videos are more successful in relaying a message to the audience when comparison to other communication channels. Although they require more work, the success rate for using videos is worth it in the long run. Most people are aware that videos are important for telling stories, but do you know exactly how important they are in the real estate market? In this article, we will give you some tips on successful video creation for your real estate business.
- Make it a video Tour
Research shows that 96 percent of online consumers find videos alluring and are highly influenced by these when making purchase decisions. That is why it’s common to note increased traffic in sites that have “video tour” for the real estate property indicated. Some real estate investors, however, think they can put up a slide show in the slot for video instead of a video. This kind of deception won’t work with the smart online market and may instead reduce the number of the potential buyers.
- Don’t Pan or Zoom Too Much
If you have to pan, only do it slowly to reveal the space. Also don’t use the zoom at all if possible. These features will make your video shakier and the quality will be blurry. Do you know what’s worse than not using a video for your real estate business? Using a blurry, low quality video that will frustrate your audience.
- Don’t Make the Video Shaky
The best trick to achieving a non-shaky video is using a tripod stand when shooting your video. You can really never be too confident with your hands, as they will most probably tremble due to anxiety. A shaky video might make your audience give your property a low rating. This will send away potential customers and you will not achieve the initial target of using the video.
- Sound Should Be Checked
While it’s recommended that you create a short video, it’s also important to ensure that the video sound is working properly. Nothing is as embarrassing as posting a video with you talking but no one can hear your voice in the background, and the audience is left with no option but to rely on the video pictures. Introduce yourself at the beginning of the video so that you can create the effect of image permanence in the minds of the viewers.
- Make Sure the Lighting is good
Ensure that there is plenty of light in the rooms that you’re shooting in. Natural light is more captivating. Open up the curtains so that there is plenty of sunlight getting into the room.
- Try to Use a Tripod
The importance of using a tripod stand cannot be over emphasized. If you have rented the camera, ask the owner to also give you the tripod stand. But if it’s your personal camera, you can borrow a tripod stand just for the real estate property video shoot.
Finally, they say a picture speaks a thousand words; imagine just how many more words a video speaks! Using a video for marketing your real estate property will give you an advantage over other sellers.
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