Optical Brighteners Market Forecast, Trend Analysis & Competition Tracking 2022 to 2030
The global optical brighteners market is poised for a promising growth trajectory in the short term. This report delves into the insights that reveal how this market’s growth will unfold in the coming years.
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Influence of Growing Use in the Laundry Industry
The optical brighteners market continues to be influenced by the integration of new technologies. Manufacturers are incorporating certain polyols, such as polyvinyl chlorides and high molecular weight polyethylene glycol, to enhance the visibility and efficiency of optical brighteners. Additionally, initiatives by manufacturers, such as introducing cost-effective optical brighteners and investing in eco-friendly options, are bolstering market growth.
The rising demand for detergents, driven by a steady increase in population, is expected to contribute significantly to market growth. Optical brighteners play a crucial role in laundry care and detergents by transforming UV rays to enhance the blue light effect, making clothes appear whiter while reducing the yellow light impression. They also improve cloth softness without affecting its internal structure. The growing laundry industry, with increased adoption in residential applications and medical facilities, is expected to be a driving force behind the optical brighteners market’s growth.
Expanding Use in the Paper Industry
Similar to the laundry sector, the use of optical brighteners in the paper industry is on the rise due to their ability to impart whiteness to paper. Optical brighteners achieve this by absorbing light in the violet and ultraviolet range and emitting light in the blue range. This makes them a suitable choice for both uncoated and coated paper. The increasing use of optical brighteners in the paper industry is expected to contribute significantly to the market’s growth in terms of both value and volume on a global scale in the coming years.
Asia Pacific’s Dominance in the Optical Brighteners Market
Emerging economies in the Asia Pacific region are poised to exhibit substantial growth potential in the optical brighteners market. This growth can be attributed to the increasing use of optical brighteners across various industrial applications, including detergents, textile whitening, cosmetics, and paper brightening. The stable growth of these industries in the region further supports the demand for optical brighteners. China, in particular, is expected to hold a significant share of the Asia Pacific market due to its rising demand for optical brighteners in the paper industry.
Likewise, India’s optical brighteners market is set to accelerate significantly in the coming years, driven by the booming textile sector. India has recorded substantial textile and apparel exports, exceeding US$ 44 billion in 2021–22. The textile industry in India, accounting for around 14% of the country’s industrial production, is expected to expand further in the years ahead. The favorable business environment, a large customer base supported by a growing population, and stable economic growth have turned emerging economies in the Asia Pacific into manufacturing hubs, attracting several industrial giants and optical brightener providers like Huntsman, Milliken Chemical, and BASF SE. This is expected to influence the optical brighteners market’s growth at a macro level.
Competitive Landscape
The optical brighteners market has seen portfolio expansion, collaborations, partnerships, and acquisitions. For example, in April 2022, Dorf Ketal, a research-based specialty chemicals manufacturer, acquired Khyati Chemicals, a market leader in performance chemicals. This acquisition allows Dorf Ketal to diversify its revenue streams and enter the performance chemicals business. It also enables Dorf Ketal to leverage Khyati Chemicals’ customer base, which includes companies like Trident India, Unilever, and Ghadi, among others, thus enhancing its revenue prospects.
Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023–2030 — By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
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