“Why do you want to hide this photo?” 
Facebook’s privacy flaws and Zuckerberg’s controversial plans for the social media giant.

It’s an interesting conundrum really, social media and its ever-growing list of flaws. How can something that is so globally and purposefully used as a virtual portal to share our offline lives into the online world be so user friendly and yet so intrusive to the point where nothing is sacred in our real lives, as a myriad of algorithms have (as of this sentence) gathered enough data in a millisecond to suggest new topics of interest in the form of pages and people who could potentially be related to that one cousin you don’t even speak to…ever.
The concept of social media appointing itself as the all knowing and bridging point in society has been debated as not only presumptuous, but a gateway for ‘big brother’ to know about your whereabouts on a secondly basis. This knowledge is enough to make the technophobic average, ‘post photos of my cat’ 40’s something user’s skin crawl to the point where they can have the validation that ‘technology in social media is not progressive, but out to voyeuristically stare at them with the imaginary periscope that is activated by the aforementioned algorithm. 
This seems like something out of 1984 by George Orwell, but it further begs the question whether social media platforms, such as Facebook have transcended the age where posting comments on a wall yielded no response, to this new age where unbeknownst to us, our data is sold to in return generate ad revenue for the sustenance of the social media giant that has consumed our well being.
Facebooks’ ideal privacy policy doesn’t live in the vacuous space of social media anymore, in fact it’s no secret that the data we post online, personal or private isn’t going to stay in our private space. Just by the click of a privacy setting that shows that only we can see it. Once it’s posted up there, it will constantly remain there and the deletion of this data doesn’t ever fully ‘erase’ what we have contributed to our online digital footprint. 
Facebook’s founder Mark Zuckerberg, believes that the concept of privacy being diminished is forward momentum for us to embrace Facebook as a platform to openly share data. The fragmentation of digital privacy is now embraced as less of a security function and now as a social norm. We don’t rely on hackers to expose our data, as instead, we do it ourselves by investing our data in applications that share our information for us. There is a sense of digital exhibitionism coupled with our instinct to be digitally narcissistic. Why do we want to share what we are doing, despite the possibility of giving away all our personal data? It’s no secret that there will always be a way to crack an encryption, and yet Facebook’s users still choose to bare all for a turnover of digital appreciation via someone else’s informal labour (i.e. liking and sharing). It seems that in all likelihood, users are more concerned with their online standing rather than the medium as a whole. Facebook will constantly change through natural technological evolution, but it’s fundamental privacy related problems will also follow the platform into the future, till the social media giant can fully implement tighter data encryption before pursuing new avenues for user participation.