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There has been lot of hype around remote work recently, and for good reason. It has been shown to boost productivity and staff wellbeing. The logic is that staff are happier because they are achieving a work-life balance and spending more time with family and of course less time commuting.

However there are a few complaints levelled at remote working, and they tend to revolve around the idea that it isn’t very good for collaboration and that you can loose “team spirit”. …


As UXers we’re often guilty of utilising a problem-solving approach that revolves around prior experience, learned bias, logic and association. This approach is known as reproductive thinking, as defined by Max Wertheimer, one of the founders of Gestalt psychology.

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Most designers will be familiar with gestalt principles (if you aren’t, go read about them after you finish this article.) They form the basis of the way our brains process shape and form and how we connect the dots without really thinking about it. It’s a subject that’s been written about extensively, so I’m not going to cover it here.

What…


Answering this simple question is something that big organisations often fail to do. In this piece I explore how to identify, map and resolve systemic problems that your organisation is facing.

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In reality, the gap between what you think your problems are, what your team think your problems are and what your users think the problem is for them are wildly different. Yes, problems with organisations exist in different instances and can be exclusive to particular groups but factors exist that are shared across all contexts. Solving them can impact your business, the people within your organisation and ultimately, the end user.

In my world, I am often tasked with solving my clients’ most complex problems. An organisation will say ‘we have problem x’ but following respective immersion and a discovery…

Maximillian Applin

Product lead that takes ideas from Zero to One https://www.linkedin.com/in/maxapplin/

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