Essential Books For Product People

Max Bennett

Here are the books that have had the biggest impact on my product thinking. I will add to these as people make recommendations and I continue to learn.

On Product, Strategy, & Marketing

  • What Customers Want (Anthony Ulwick)
  • Jobs To Be Done (Anthony Ulwick)
  • Managing Product Management (Steven Haines)
  • The Product Manager’s Desk Reference (Steven Haines)
  • Product Leadership (Banfield et. al.)
  • The Innovators Dilemma (Clayton Christensen)
  • The Innovators Solution (Clayton Christensen)
  • Innovator’s Toolkit (Silverstein et. al.)
  • Hooked (Nir Eyal)
  • Crossing The Chasm (Geoffrey Moore)
  • Zone To Win (Geoffrey Moore)
  • Playing To Win (A. G. Lafley)
  • Zero To One (Peter Thiel)
  • Positioning (Ried & Trout)

On Design

On Management, Leadership & Hiring

  • Radical Candor (Kim Scott)
  • Who (Geoff Smart)
  • High Output Management (Andy Grove)
  • The Hard Thing About Hard Things (Ben Horowitz)
  • Work Rules! (Laslo Bock)
  • The Leadership Pipeline (Charan et. al.)
  • The Five Dysfunctions of a Team (Patrick Lencioni)
  • Good To Great (Jim Collins)


  • Behind The Cloud (Marc Benioff)
  • Steve Jobs (Isaac Walterson)
  • Elon Musk (Ashlee Vance)
  • The Everything Store (Brad Stone)
  • How Google Works (Eric Schmidt & Jon Rosenberg)

Max Bennett

Written by

Co-Founder & SVP of Product @ Bluecore

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